Good Molecules Niacinamide Serum is a simple, lightweight facial serum built around 10% niacinamide (vitamin B3). It is designed to improve the appearance of enlarged pores, uneven skin tone, dullness and rough texture. Good Molecules describes the serum as fragrance-free, vegan and suitable for daily use, including for combination and oily skin.
The formula is notably short compared with many modern skincare serums. The manufacturer lists water as the primary ingredient, followed by 10% niacinamide, dipropylene glycol, glycerin, 1,2-hexanediol and betaine. There is also a small amount of tocopherol (vitamin E). This relatively uncomplicated ingredient list makes the product easier to evaluate and may be useful for people who prefer straightforward skincare formulas.
Niacinamide is a well-established cosmetic ingredient with several potential skin benefits. It is the amide form of vitamin B3 and has been studied for its role in supporting the skin barrier, reducing inflammation and improving the appearance of pigmentation. A dermatology review found evidence for topical niacinamide across several cosmetic and dermatological applications, although the strength of evidence differs depending on the condition being treated.
There is also research specifically relevant to acne-prone skin. A review of clinical studies found that topical nicotinamide showed potential benefits for acne, although the authors emphasized that the available evidence was limited and that additional studies were needed. This is important when assessing the product: niacinamide can be a useful supporting ingredient for acne-prone skin, but this serum should not be considered a substitute for established acne treatments when medical treatment is needed.
Niacinamide may also help with uneven pigmentation. A systematic review of topical treatments for post-inflammatory hyperpigmentation identified niacinamide among ingredients supported by clinical studies. The review also emphasized the importance of sun protection, since ultraviolet exposure can contribute to persistent pigmentation.
The 10% concentration is one of the main features of this product. It is considerably higher than the 2–5% concentrations used in some clinical research on pigmentation and skin barrier benefits. A higher concentration does not automatically mean better results, and some people may find a 10% niacinamide serum more irritating than a lower-strength formula. For users with sensitive skin, starting slowly can be a practical approach.
The rest of the formula is relatively uncomplicated. Glycerin and betaine are humectant ingredients that help attract and retain water in the skin, while dipropylene glycol helps with the texture and delivery of the formula. Tocopherol provides an antioxidant component. Importantly, the manufacturer’s current formula does not list added fragrance, which can be beneficial for people who prefer fragrance-free skincare.
Despite its generally straightforward profile, irritation remains possible. Some people can experience redness, burning, itching or small bumps when using high-concentration niacinamide products. These reactions do not necessarily mean that niacinamide is unsafe; they may reflect individual sensitivity or the concentration used. Introducing the serum gradually and avoiding excessive layering of multiple potentially irritating products can help identify whether the formula suits the skin.
Another positive point is transparency. Good Molecules publishes the concentration of its main active ingredient and provides a complete ingredient list, while also stating that formulations can change and that the packaging should be checked for the latest information.
Overall, Good Molecules Niacinamide Serum is a simple 10% niacinamide formula aimed at uneven tone, visible pores and skin texture. Its strongest points are the relatively short ingredient list, fragrance-free formulation and the established research surrounding niacinamide. Its main limitation is that 10% may be more than some sensitive skin types need, and cosmetic niacinamide should not be presented as a treatment for significant acne or pigmentation disorders.
For SafetyScore.io, the product can reasonably be viewed as a low-complexity, generally well-tolerated cosmetic serum, with a small allowance for irritation because of its relatively high niacinamide concentration. As always, users should check the ingredient list on the product they purchase because formulations may change over time.
1, 2-Hexanediol (2%), Ammonium Acryloyldimethyltaurate/VP Copolymer (0.30%), Aqua/Water/Eau (80.6%), Betaine (1%), Dipropylene Glycol (4%), Ethylhexylglycerin 0.05%, Glycerin (2%), Niacinamide (10%), Tocopherol 5 ppm, Xanthan Gum (0.10%)